Stop guessing what to write.
Most businesses publish content reactively — what feels timely, what someone had an idea about, what they think is interesting. Then wonder why it doesn't rank.
Content strategy means knowing exactly what to create, for whom, in what order — based on keyword data, competitor gaps, and AI search signals. We build that roadmap. You execute it.
What the strategy includes
Six concrete deliverables that tell you exactly what to create and why.
Comprehensive Keyword Research
Primary commercial terms, secondary supporting terms, long-tail question keywords, and AI search query mapping. Exported with search volume, difficulty, and intent classification.
Topical Authority Map
A visual map of the content clusters you need to own to become the recognised authority in your niche — in Google's eyes and in AI engines' citation models.
Competitor Gap Analysis
Every topic your competitors rank for that you don't. Sized by opportunity, prioritised by effort. The quickest wins are usually here.
GEO Opportunity Report
Which queries currently trigger AI Overviews in your sector. Which competitors get cited. What content type and structure gets selected. Where your opportunity sits.
12-Month Editorial Calendar
A month-by-month content schedule with titles, target keywords, recommended formats, and word count targets. Ready to hand to a writer or content team.
Internal Linking Architecture
How your content clusters should interlink to pass authority between pages. A clear structure that compounds topical relevance over time.
Pricing
One-time engagement. Delivered in 3–4 weeks.
Strategy Essentials
For businesses in a single niche or location with a clear audience.
- Keyword research (up to 200 terms)
- Competitor gap analysis (3 competitors)
- Topical authority map
- 6-month editorial calendar
- Internal linking recommendations
Strategy Full
For businesses across multiple sectors, locations, or audience segments.
- Keyword research (500+ terms)
- Competitor gap analysis (6 competitors)
- Full topical authority map
- GEO opportunity report
- 12-month editorial calendar
- Internal linking architecture
- Recommended page types and formats
- Quarterly review session (3 months)
Common questions
What does a content strategy actually include?
Our content strategy deliverable includes: comprehensive keyword research (primary, secondary, long-tail, and question-based terms), topical authority map showing the content clusters you need to build, competitor content gap analysis (what they rank for that you don't), GEO/AI Overview opportunity identification, recommended content formats and page types, internal linking architecture, and a 12-month editorial calendar with prioritised topics.
Is this a document or an ongoing service?
The strategy engagement is a one-time project that produces a concrete deliverable: a strategy document, keyword database, and editorial calendar. What you do with it is up to you — you can execute it yourself, have your in-house team follow it, or commission us to produce the content. We also offer optional quarterly strategy reviews for clients who want ongoing strategic guidance.
How is your content strategy different from a standard keyword list?
A keyword list tells you what people search for. A content strategy tells you what to create, in what order, in what format, targeting what intent, with what internal linking structure — and why each decision was made. It's the difference between a shopping list and a business plan. We also factor in GEO signals so the strategy accounts for AI search, not just traditional rankings.
How long does the strategy engagement take?
Typically 3–4 weeks from brief to delivery. The process involves a discovery session, competitive landscape analysis, keyword research, topical mapping, and document production. We don't rush it — a good strategy document is the foundation for 12 months of content decisions.
Know what to publish — and why.
12 months of content direction, backed by data. No guessing. No publishing for the sake of it.
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