Blackpool has a
£300m+ pipeline.
Is your business positioned for it?
Tower refurbishment. Winter Gardens restoration. Enterprise Zone. Levelling Up investment. Blackpool has more committed regeneration capital than at any point in a generation. Twelve million annual visitors already. The question for Blackpool businesses is whether their digital presence is ready for the growth that follows.
Churchtown Media is based in Southport, 45 minutes from Blackpool. We know coastal tourist economies because we operate in one. The market dynamics in both towns are closely related: seasonality, event-driven traffic, hospitality dependency, regeneration investment. Same market, different postcode.
The pipeline
Four projects that change the commercial context for Blackpool businesses.
Each project increases visitor numbers, commercial activity, or business density in the town. For businesses with the right digital presence, each one is an opportunity.
Blackpool Tower Refurbishment
OngoingThe Grade I listed Tower and its complex of attractions is undergoing sustained investment to modernise visitor experience and increase dwell time. The Tower is Blackpool's single most recognisable asset and its improvement has a multiplier effect across the hospitality market within walking distance.
Increased footfall for hospitality businesses on the Promenade and immediate surroundings.
Winter Gardens Development
In progressThe Winter Gardens complex on Church Street is one of the largest entertainment venues in Europe. The ongoing restoration and development programme is aimed at restoring it to major conference, event and entertainment venue status, with sustained investment across the Victorian complex.
Conference delegates, event visitors and entertainment audiences: all high-value hospitality spend.
Blackpool Airport Enterprise Zone
ActiveThe Enterprise Zone on the former airport site offers business rate relief and simplified planning for companies establishing or expanding in Blackpool. Professional services, technology, manufacturing and logistics businesses are the primary targets. The zone is expected to create thousands of jobs and generate significant commercial property demand.
New workforce in Blackpool: employed, spending locally, requiring professional services.
Levelling Up Investment
Multi-yearBlackpool has received significant Levelling Up funding, including investment in the town centre, seafront infrastructure, and transport connections. The investment programme is multi-year and spans residential, commercial and public realm improvements across multiple parts of the town.
Sustained construction and development activity: demand for property, professional services, and hospitality.
Seasonal opportunity
The Illuminations: 3 million visitors, September to November.
The Blackpool Illuminations run from September to November each year and draw approximately 3 million visitors. Searches for accommodation, restaurants and attractions spike sharply in the six weeks before and during the season. Hospitality businesses that have SEO in place before the season starts capture that traffic. Businesses that don't appear in search during Illuminations season are missing their single biggest annual opportunity.
Who we work with in Blackpool
Four sectors where the regeneration pipeline creates specific digital opportunity.
Hospitality & Tourism
Hotels, restaurants and venues within reach of 12 million annual visitors. We know what it takes to capture that traffic.
Property & Development
Active commercial and residential pipeline. Developers and agents who rank for Blackpool property searches now are positioned for the growth.
Professional Services
Enterprise Zone and regeneration investment brings new businesses to Blackpool. They need accountants, solicitors and financial advisers.
Golf Clubs
Royal Lytham & St Annes is 10 minutes from Blackpool. Championship links golf and the coastal visitor market are the same audience.
Why us
We are not a Blackpool agency. That is an advantage.
Churchtown Media is based in Southport. We cover Southport and Blackpool specifically because they are two coastal towns with the same market dynamics: seasonal tourism, hospitality dependency, event-driven traffic, active regeneration investment.
We built SouthportGuide.co.uk: 999+ businesses, ranking for hospitality and tourism searches across the town. We built SeftonLinks.com: championship golf guides in 18 languages. We understand coastal tourism markets at a technical and editorial depth that a generalist agency does not.
We are 45 minutes from Blackpool. We can be on site when needed. And we charge based on the work, not based on a postcode.
Ready to talk about your Blackpool business?
We work with hospitality, golf, professional services and property businesses in Southport and Blackpool. Tell us what you are working on.