I've spent the last 20 years building websites and the last 15 obsessing over how to make them rank, convert, and actually make money for the people who own them.
No fluff. No vanity metrics. Just sites that work and SEO strategies that deliver results you can measure.
I grew up in the '90s watching my dad—a software engineer—work from home. While other kids were outside playing football, I was next to him, watching code turn into actual working programs. He taught me Dreamweaver when I was probably too young to understand it properly, but I was hooked anyway.
The real fun though? My dad and I playing Doom on LAN. We'd play for hours, then I'd start building my own levels—custom WAD files. That's when I realized: creating something from scratch, testing it, watching people use it... that's what I wanted to do. That feeling never went away.
Fast forward through Mambo, PHPNuke, Joomla, Interspire, BigCommerce—I built e-commerce stores before Shopify was even a thing. I was optimizing sites for Google before anyone cared about Core Web Vitals. Seen it all: table layouts, Flash sites (don't ask), WordPress everything, and now modern headless architecture.
These days? Next.js, Sanity CMS, and proper technical SEO. The stack that actually delivers speed and performance instead of just promising it.
"Building Doom levels in the 90s taught me more about UX than most design courses ever could."
Look, I'm not interested in building "pretty" websites. I build sites that make you money. Here's what that actually means:
Genuinely—when a client's organic traffic jumps or their conversion rate improves, I'm checking the graphs multiple times a day. It's not just work. It's validation that what we're doing actually works.
A 1-second delay = 7% fewer conversions. That's not theory—that's your money. I obsess over Core Web Vitals and load times because slow sites literally lose you sales.
"Brand awareness" and "engagement" don't pay your bills. Rankings, traffic, leads, revenue—that's what matters. If it doesn't move those numbers, I'm not interested.
I'm not touching black-hat SEO or quick-fix tactics that'll get you penalized in 6 months. Everything I build is designed to compound over time. Year 2 is better than year 1. Year 3 is better than year 2. That's how this works.
Not a corporate agency with account managers you never talk to. Just me and my team, treating your business like it matters—because it does.
"The greatest inheritance a father can give is not money or property, but the confidence to build something from nothing."
I'm based in Southport. Love it here—Victorian seafront, decent coffee shops, and just far enough from the city that you can actually think clearly.
When I'm not staring at ranking graphs or obsessing over load times, you'll find me at the Owl & Bird of Prey Sanctuary with my kids, walking the Marshside reserve, or badly playing golf (emphasis on "badly").
The best part? My kids have picked up the same tech obsession I got from my dad. Watching them mess around in Minecraft or start learning to code—that's the good stuff. That's why I got into this in the first place.
Also, I like dogs. They're honestly better listeners than half my clients.
20+ years of learning what works, what doesn't, and how to actually make sites perform.
Doom LAN parties with my dad. Building custom levels. Learning Dreamweaver way too young. This is where the obsession began.
Mambo. PHPNuke. Joomla. Interspire. BigCommerce. Building e-commerce stores before Shopify existed. This was the "figure it out as you go" era.
15 years ago I realized: beautiful sites that nobody finds are useless. Went deep on technical SEO, Core Web Vitals, schema markup—everything that makes Google happy.
Next.js 14. Sanity CMS. React Server Components. TypeScript. Building sites that are genuinely fast, not just "fast enough."
Side Projects — or the Main Event
Beyond client work, I own and operate the Sefton Coast Network — four independent editorial guides built on the same stack I use for clients. They're real publishing businesses, not just demo sites.
Each one targets a specific audience and subject area: the visitor guide to Southport, the guide to Formby, championship links golf on the coast, and a 257-species coastal wildlife database. They cross-link, share domain authority, and operate as a network.
It's both the proof of concept for everything I build for clients, and a commercial project in its own right. If you want to see what a properly engineered content site looks like — technically, structurally, and editorially — this is it.
SouthportGuide.co.uk ↗
Visitor guide to Southport. 1,000+ business listings, The Open 2026 hub, MLEC guide.
FormbyGuide.co.uk ↗
National Trust pinewoods, red squirrels, Formby Beach and village dining.
SeftonLinks.com ↗
Championship links golf on the Sefton Coast. 7 courses, 18 languages, The Open 2026.
SeftonCoastWildlife.co.uk ↗
257-species database covering birds, mammals, insects and plants from Southport to Formby.
Need a site that actually performs? Want SEO that delivers real results instead of vanity metrics? Let's see if we're a good fit.