Web Design
Southport
We build fast, well-structured websites that rank on Google and turn visitors into enquiries. No templates. No WordPress. Honest pricing.
We're a small Southport team. We take on projects we can do properly and we're straightforward about what your site needs — even if that's not what you were expecting to hear.
Page 5 to #1 in the AI Overview — in 6 weeks
Alotek Shelters are a Lancashire manufacturer of bus shelters, covered walkways and outdoor canopies. They came to us after spending significant money with a previous agency and having almost nothing to show for it.
What changed
- ✗ WordPress site averaging position 50 — effectively invisible
- ✗ ~200 Google impressions per day across all keywords
- ✗ Poor page structure — no page was clearly answering any specific buyer query
- ✗ Slow load times penalising rankings
- ✓ #1 in Google's AI Overview for "bus shelter manufacturers" nationally
- ✓ 800+ daily impressions — 4× growth in 3 months
- ✓ Page 1 rankings across bus shelters, covered walkways, buggy shelters, entrance canopies
- ✓ 67 keywords now tracked nationally in a niche B2B sector
We rebuilt the site on Next.js, restructured the content around specific buyer search terms, and ran month-one SEO. The AI Overviews followed from the content quality — Google's AI pulls from pages that give clear, authoritative answers.
Read the full month-1 data breakdownWhat we build
You can see our work directly. We also run our own network of local guide sites on the Sefton Coast — built on the same stack, same approach.
Local directory and visitor guide — restaurants, hotels, golf, attractions. 150+ listings.
Nature-first visitor guide covering Formby Beach, red squirrels, pinewoods and local businesses.
Umbrella brand and landing page for the Sefton Coast network of sites.
Loads fast
Under 1 second on mobile. Fast sites rank higher and lose fewer visitors.
Built to rank
Semantic structure, schema markup and clean URLs built in from the start — not bolted on later.
No WordPress headaches
No plugins to break, no admin panel to hack, no monthly maintenance bill to keep things running.
Why not just use WordPress?
WordPress powers a lot of the web. It also accounts for the vast majority of hacked websites and slow-loading business sites. Here's the practical difference.
WordPress — what it actually costs
- ✗ 4–5s average load time (53% of visitors leave before 3s)
- ✗ 20+ plugins = slow, vulnerable, and something breaks every update
- ✗ Hosting + security + maintenance: £150–300/month ongoing
- ✗ 94% of hacked CMS sites are WordPress
Next.js — what you actually get
- ✓ Under 1s load time — better rankings, fewer lost visitors
- ✓ Zero plugins — nothing to break, nothing to update
- ✓ Hosting from £0–£20/month on Vercel
- ✓ No admin panel = nothing to hack
Pricing
Fixed quotes. No ongoing fees you didn't agree to. All packages include first-year hosting and 30 days of post-launch support.
For new businesses or simple service sites. Everything you need to get online properly.
- 5-page Next.js site
- Mobile-responsive design
- Contact form
- Basic SEO setup
- Google Analytics
- 30-day support
- First-year hosting
For established businesses that want to rank and convert. CMS so you can update content yourself.
- Up to 15 pages
- Premium design
- Blog + CMS (edit yourself)
- Advanced SEO
- Schema markup
- 90-day support
- Performance optimisation
Custom builds, e-commerce, CRM integrations, and anything that doesn't fit a standard template.
- Unlimited pages
- Custom functionality
- CRM / API integrations
- E-commerce
- Dedicated project manager
- Priority support
- Ongoing optimisation
Not sure which fits? Book a free call — we'll tell you honestly what your site needs and what it'll cost. Payment plans available on all packages.
How a project works
We look at your existing site, your competitors and the specific search terms your actual buyers use. We tell you what needs fixing and why — before any money changes hands.
We plan the page structure for SEO first, then design around it. Every page has a clear job. We get your approval before we build anything.
Next.js development, schema markup, image optimisation, and content either written or migrated from your existing site. We handle all of it.
We run performance checks before going live. 90+ Lighthouse score is our standard — we don't launch below it. You get a walkthrough and handover documentation.
Based in Southport.
You can actually meet us.
We're based in Churchtown, Southport — not a distant agency with a local landing page. We know Lord Street, we know the seasonal pattern of the town, we know what the Marine Lake Events Centre will do to search competition over the next five years.
If you'd rather have a conversation in person than a Zoom call, that's completely fine. Most of our local clients prefer it.
Areas we cover
Common questions
I've been let down by a web designer before — how is this different?
How much does a website actually cost?
Will I be able to update the site myself?
Why Next.js and not WordPress?
Can I come and meet you in person?
How long does it take to build a site?
Do you work with businesses outside Southport?
What are the ongoing costs after launch?
Ready to get started?
Get in touch and we'll tell you honestly what your site needs. No sales pitch — just a straight answer about what's wrong and what it would take to fix it.
Or get a free automated audit of your current site first.
Serving Southport, Formby, Liverpool, Preston and across the North West