Web design and SEO
for property businesses.
Two towns with active development pipelines. Southport's £37.5m Town Deal and MLEC. Blackpool's £300m+ regeneration corridor. Buyers, investors and commercial tenants are researching both markets. Property businesses with the right digital presence capture that research at the point it converts.
We build project-specific development sites in headless Next.js, SEO-optimised agent websites, and content strategies built around the specific market context of each town.
The market context
Both towns have active pipelines. Buyers and investors are searching.
£37.5m Town Deal + MLEC
Southport's Town Deal is one of the largest in the North West. The Marine Lake Events Centre opens in 2027 and brings 515,000 additional annual visitors. Both drive residential and commercial property demand. Buyers and investors researching Southport will find developers with content positioned around this context.
£300m+ regeneration corridor
The Tower refurbishment, the Winter Gardens development, the Blackpool Airport Enterprise Zone, and sustained Levelling Up investment. Blackpool's regeneration pipeline is multi-year and multi-sector. Commercial agents with content addressing this landscape are positioned for the searches it drives.
Coastal residential demand
Both towns attract buyers from Manchester, Liverpool and West Yorkshire seeking coastal property at prices not available in their origin cities. Hybrid working has extended the commuter radius significantly. Agents and developers with content targeting this buyer profile are capturing a growing search audience.
The problem
Property businesses in both towns are consistently under-represented in organic search.
Developer project sites built on Squarespace
A residential development selling homes at £300k+ deserves a website that reflects the quality of the product. Squarespace templates with stock photography and a contact form are not that. A fast headless site with proper schema, floorplan integrations and local SEO is.
Estate agents with no local pack presence
When a buyer searches 'estate agents Southport' or 'property for sale Blackpool', the map pack matters. Agents that don't appear in it are invisible to the searchers with the highest intent. That is an SEO problem, and it is fixable.
Development pipeline not driving search traffic
Both towns have significant development activity. Developers who build content around their pipeline, the local market, and the specific regeneration context of each town attract buyers, investors and commercial tenants via organic search. Most do not.
Commercial property listed nowhere useful
Commercial property in Blackpool's Enterprise Zone or Southport's town centre gets listed on Rightmove and left there. An agent with an SEO-optimised commercial property section capturing organic searches for office, retail and industrial space in both towns has a significant advantage.
What we deliver
The specifics.
Headless Next.js development sites: project-specific, fast, designed to rank and convert
Estate agent websites with full local SEO: map pack, citation building, area-specific content
Commercial property pages built for organic search: not just portal listings
Schema markup for property: ListingSchema, RealEstateAgent, and related structured data
Content strategy around both towns' development pipelines: captures informed buyer and investor searches
Off-plan and pre-launch landing pages built for lead capture and SEO simultaneously
Monthly retainer SEO for ongoing inventory, market content and local signals
What is your current search visibility?
We can audit your site and show you exactly what your competition is doing, where the gaps are, and what a realistic improvement looks like.