Web design and SEO
for hospitality businesses.
Hotels, restaurants, venues. Two markets: Southport, with 8 million annual visitors and MLEC arriving in 2027. Blackpool, with 12 million and a £300m+ regeneration pipeline. Both have hospitality businesses that should be ranking and converting better than they are.
The problem
Most hospitality websites in both towns are leaving serious money on the table.
Slow sites losing bookings to OTAs
A hotel website that loads in four seconds is losing direct bookings to Booking.com on every search. Speed is not a technical nice-to-have. It is revenue.
Seasonal keywords not ranked
Southport and Blackpool both have defined peak seasons and event-driven traffic spikes. Air Show, Illuminations, The Open, Southport Food & Drink Festival. Most hospitality sites are not positioned to capture any of it.
No local pack presence
When someone searches 'hotels near Blackpool Tower' or 'restaurants near Lord Street', who appears in the map pack? Usually a competitor with a better-optimised Google Business Profile and more citations. That is fixable.
Generic agency work that misses the market
A Manchester agency building a Blackpool hotel site does not know that Illuminations season runs September to November, or that the Winter Gardens is 300 metres away. Local knowledge is the difference between content that ranks and content that sits.
The opportunity
Both markets have specific, time-sensitive opportunities that well-positioned businesses can take now.
MLEC: 515,000 additional Southport visitors by 2027
The Marine Lake Events Centre opens in 2027 and adds over half a million annual visitors to Southport. Hotels and restaurants that are ranking and converting by mid-2026 will take a disproportionate share of that demand.
The Open 2026: Royal Birkdale, July 12–19
One of golf's four major championships, in Southport. Accommodation within 30 minutes is already scarce. Restaurants and hospitality businesses that rank for Open-related searches will capture visitors who can't get into the booked-up hotels.
Blackpool's £300m+ regeneration pipeline
The Tower refurbishment, Winter Gardens development, the Blackpool Airport Enterprise Zone. Sustained investment over five-plus years means sustained visitor growth. Businesses that rank now capture returning visitors as the market grows.
Direct bookings vs OTA commission
Booking.com charges 15–18% commission. A hotel doing £500k in annual bookings through OTAs is paying up to £90k in commission. A fast, well-optimised direct booking site with a proper SEO strategy can shift that split significantly within 12 months.
What we deliver
The specifics.
Fast headless Next.js sites: sub-second load times on mobile
Local SEO: Google Business Profile optimisation, citation building, map pack targeting
Seasonal keyword strategy: event-driven content planned and published ahead of traffic spikes
Direct booking optimisation: booking flow UX, trust signals, schema markup for hotels and restaurants
Content built for AI search: structured to appear in Google AI Overviews and Perplexity
Monthly SEO retainers with transparent tracking: positions, traffic, booking conversions
Proof
We built SouthportGuide.co.uk.
999+ hospitality businesses listed. The Open 2026 hub. Ranking for hotel, restaurant and attraction searches across Southport. We built it from scratch, we own it, and we operate it. That is a different level of knowledge about the local hospitality market than any agency that has never built in it.
See the portfolioReady to talk about your hospitality business?
We work with hotels, restaurants and venues in Southport and Blackpool. Tell us where you are and what is not working. We will tell you honestly whether we can help.