Web design and SEO
for professional services.
Solicitors, accountants, financial advisers. Two markets: Southport and Blackpool. The most under-digitised high-value sector in both towns. Firms turning over millions with websites that haven't been updated since 2016 and no local search presence to speak of.
The technical bar to rank above most local professional services firms is genuinely low. A fast, well-structured site with targeted content and proper local SEO is often all it takes.
Case study
Alotek Shelters: 10 #1 rankings in 30 days.
Previous agency: zero results in 12 months. Month one of our SEO retainer: 10 #1 rankings across every commercial keyword. "Bus shelter suppliers" moved from position 16 to #1 in 30 days. Alotek is manufacturing, not professional services, but the SEO approach is identical: technical foundation, targeted content, local signals, monthly tracking.
Read the case studyThe problem
The same four issues across most professional services firms in both towns.
Websites last updated in 2016
A Southport solicitor's firm with a WordPress site from 2016 is invisible in mobile search, fails Core Web Vitals, and has no content targeting the queries potential clients actually use. The technical debt is significant and the opportunity cost is real.
No local pack presence
When someone searches 'solicitor Southport' or 'accountant Blackpool', the map pack shows three results. Firms outside those three are invisible to the majority of searchers. Most professional services firms have never actively managed their local search presence.
Generic content that ranks for nothing
Boilerplate practice area pages with no keyword targeting, no schema markup, and no local signals. The firm that built a page titled 'Conveyancing Services in Southport' with 800 words of specific, useful content beats the firm with 'Our Services' containing four bullet points.
High-value queries left to national aggregators
Searches like 'divorce solicitor Southport' or 'IFA Blackpool' are worth hundreds or thousands of pounds per converted lead. National directories like Unbiased and Bark.com dominate these searches because local firms don't have the content depth to compete. That is fixable.
Why it matters
The commercial logic.
High-value searches, low competition
Professional services searches have high commercial intent and relatively weak local competition from a technical SEO standpoint. Most local firms have never done proper on-page optimisation. The bar to rank above them is lower than you might expect.
Long client relationships, high lifetime value
A conveyancing client who returns for probate, then refers their family, is worth thousands. The investment in a properly built website and SEO strategy pays back across a much longer horizon than a one-off transactional sector.
AI search changes the game for professional services
Google AI Overviews increasingly appear for legal and financial queries. Firms whose content is structured correctly for AI citation will appear in those overviews. Firms whose content isn't structured won't. This is a new advantage available now for early movers.
What we deliver
The specifics.
Fast Next.js websites built to rank: not WordPress, not Wix, not a solicitor platform template
Practice area pages with proper keyword targeting: the specific queries your potential clients use
Local SEO: Google Business Profile optimisation, citation building, map pack positioning
Schema markup for professional services: increases eligibility for rich results and AI search citations
Content strategy: 12-month editorial roadmap targeting high-value service queries in both towns
Technical SEO: Core Web Vitals, mobile performance, structured data, canonical and indexing setup
Transparent monthly reporting: positions, traffic, enquiry conversions tracked and reviewed
What are your current rankings?
The free SEO audit takes your domain and shows you exactly where you rank, what you are missing, and what it would take to fix it. No commitment, no sales call required.