Get cited by AI search engines.
Google AI Overviews, ChatGPT search, and Perplexity are changing how people find businesses. Most companies are invisible in these answers. We make sure yours isn't.
Generative Engine Optimisation (GEO) is the practice of structuring your content and authority signals so AI recommends your business. We helped Alotek Shelters rank #1 in Google's AI Overview in 30 days.
What is GEO — and why does it matter now?
Traditional SEO put you in a ranked list of ten links. People scrolled down, clicked a result, visited your site. That model still works — and we still do it — but it's no longer the whole picture.
Google now generates a synthesised answer at the top of the page for an increasing percentage of searches. ChatGPT has web search built in. Perplexity cites sources like an AI-powered research assistant. These systems don't show you a list of options — they pick a source, summarise it, and present it as the answer.
If you're the source they cite, you get the traffic, the authority, and the conversion. If you're not, your competitor does.
GEO is the work that makes AI engines choose you. It combines technical signals (structured data, clean crawlability), content signals (E-E-A-T, depth, specificity), and authority signals (off-site citations, expert authorship) into a coherent strategy.
We've been building for this since before it had a name. The Alotek Shelters result — #1 AI Overview in 30 days — wasn't luck. It was a set of deliberate technical and content decisions made on a well-structured Next.js site. We replicate that process for every GEO client.
What's included in GEO
Six interlocking work streams that give AI engines every reason to cite you.
AI Citation Audit
We map which AI engines currently cite you (if any), which competitors they cite instead, and exactly why. Data-driven — not guesswork.
E-E-A-T Content Production
AI engines cite sources with demonstrated Experience, Expertise, Authoritativeness, and Trustworthiness. We build the content that proves yours.
Structured Data Overhaul
Schema.org implementation done properly. FAQ, HowTo, Article, Organization, Service — the machine-readable signals AI needs to cite you cleanly.
AI Crawler Technical Audit
GPTBot, ClaudeBot, PerplexityBot, GoogleOther — we check each crawler can access and interpret your site correctly. Most sites block AI crawlers by accident.
Conversational Content Strategy
AI engines answer questions. We structure your content around the exact questions your audience asks — so your answers are the ones cited.
Citation Monitoring & Reporting
Monthly reporting on your AI Overview appearances, Perplexity citations, and ChatGPT mentions — tracked, measured, improved.
GEO Packages
Pick the scope that matches your competitive environment.
GEO Starter
For businesses who need to get into AI answers and don't have a large content operation.
- AI citation audit (baseline report)
- Schema.org structured data implementation
- 4 authoritative content pieces/month
- E-E-A-T author attribution setup
- AI crawler access check
- Monthly AI citation report
GEO Growth
Full GEO stack for businesses competing in moderately contested sectors.
- Everything in Starter
- Competitor citation displacement strategy
- 8 content pieces/month (long-form authority articles)
- FAQ and HowTo schema at scale
- Google AI Overview monitoring
- Perplexity and ChatGPT citation tracking
- Quarterly strategy review
GEO Authority
Full authority play. For businesses that need to own the AI answer in competitive markets.
- Everything in Growth
- Digital PR and off-site citation building
- 16+ content pieces/month
- Industry expert interviews and bylines
- Wikipedia/Wikidata entity management
- Full technical SEO integration
- Monthly strategy call with Damian
GEO — Common Questions
What is Generative Engine Optimisation (GEO)?
Generative Engine Optimisation (GEO) is the process of structuring your website content, technical signals, and brand authority so that AI search engines — including Google AI Overviews, ChatGPT search, Perplexity, and Gemini — cite your business as a source in their generated answers. Unlike traditional SEO where you rank in a list of links, GEO gets your business cited directly inside the AI-generated response.
How is GEO different from traditional SEO?
Traditional SEO gets you ranked in a list of ten blue links. GEO gets you cited inside the AI-generated answer at the top of the page — before the links. AI Overviews appear on roughly 15-30% of all searches and that number is growing. If your content and authority signals are right, you get cited. If they're not, your competitors do.
How long does GEO take to work?
For less competitive terms, AI Overview citations can appear within 4–8 weeks of implementing correct E-E-A-T signals, schema, and content structure. We helped Alotek Shelters achieve #1 Google AI Overview appearances within 30 days for their core commercial terms. Competitive industries take longer but the citations are proportionally more valuable.
What does a GEO audit include?
Our GEO audit covers: structured data analysis (are AI crawlers reading your data cleanly?), E-E-A-T signals assessment (author expertise, business authority, trust factors), content gap analysis against current AI Overview citations, competitor citation analysis, and a technical review of how AI systems currently interpret your site.
Can you guarantee AI Overview appearances?
No ethical agency guarantees AI Overview rankings — AI systems decide what to cite based on signals we influence, not control. What we can guarantee is a rigorous application of the known factors that increase citation probability: E-E-A-T authority, clean structured data, authoritative content depth, and strong off-site trust signals. Our track record speaks for the results.
Is your business invisible in AI search?
We'll audit your current AI citation status, show you who AI is recommending instead of you, and tell you exactly what it would take to change that.
Book Your GEO AuditNo commitment. Just data.