Slow E-Commerce Sites Lose 40% of Sales. Is Yours Fast Enough?
Headless e-commerce websites (Shopify + Next.js). Fast, scalable, conversion-optimized. Built for brands ready to grow.
E-commerce in the North West is a mature and fiercely competitive market, and the brands that are growing fastest are consistently the ones who have invested in platform performance rather than just product. The shift from WordPress and WooCommerce to headless commerce architectures — Shopify paired with a fast Next.js frontend — has created a meaningful performance gap between brands. Google's Core Web Vitals update made page speed a direct ranking factor; research consistently shows that a one-second improvement in load time increases conversion rates by 5-10%. For an e-commerce brand turning over £500,000 a year, that's potentially £25,000-£50,000 in additional annual revenue from the same traffic. Southport and the wider North West has a genuine cluster of consumer brands — food and drink producers, fashion labels, lifestyle brands, specialist retailers — who are selling online but haven't yet made the infrastructure investment that would let them scale. The brands built on slow, template-based Shopify themes or ageing WooCommerce installs consistently report high bounce rates, abandoned carts, and poor organic ranking despite good products and real customer demand. The technical debt of a slow site compounds over time: lower conversions, worse SEO performance, higher paid acquisition costs to compensate. We build headless e-commerce stores on Next.js and Shopify that are fast enough to rank, engaging enough to convert, and scalable enough to grow with your brand as the North West's digital commerce market matures.
The Digital Challenges You're Facing
Slow Checkout = Lost Sales
Every 1-second delay reduces conversions by 7%. Your checkout must be lightning-fast.
Can't Scale Traffic
Black Friday crashes are unacceptable. Headless architecture handles 10x traffic spikes without slowdown.
Poor Mobile Experience
65% of e-commerce is mobile. If your mobile UX isn't perfect, you're losing the majority of sales.
Generic Shopify Theme
Stock themes look like everyone else's store. Custom headless frontend = unique brand experience.
What We Build for E-Commerce Brands
Every feature engineered for your industry's specific needs. No generic templates—just purpose-built solutions.
The Market Opportunity
E-Commerce Brands businesses in the North West face a unique digital landscape. Here's what the data shows.
5 Mistakes E-Commerce Brands Make Online
We've audited hundreds of e-commerce brands websites. These are the costly mistakes we see repeatedly.
Slow checkout (1-second delay = 7% conversion loss)
Can't scale traffic (Black Friday crashes cost £4k/hour)
Generic Shopify theme (67% brand recall with custom)
Poor mobile experience (65% of sales are mobile)
No abandoned cart recovery (lost revenue)
Our E-Commerce Brands Website Process
From discovery to launch in 4-6 weeks. Here's exactly what happens and when.
Discovery & Conversion Strategy
We audit your current store, analyze conversion funnels, and plan your headless architecture.
- ✓Store conversion audit
- ✓Product catalog analysis
- ✓Headless architecture plan
- ✓Migration strategy
Design & Brand Experience
We design a custom storefront that differentiates your brand from generic Shopify themes.
- ✓Custom storefront design mockups
- ✓Product page layouts
- ✓Checkout UX design
- ✓Mobile-first design
Development & Headless Build
We build your headless Shopify + Next.js store with sub-1-second load times.
- ✓Headless Shopify + Next.js build
- ✓Sub-1-second page loads
- ✓One-page checkout
- ✓Abandoned cart recovery
Launch & Conversion Optimization
We migrate products seamlessly, optimize for Black Friday traffic, and set up analytics.
- ✓Zero-downtime migration
- ✓Traffic scaling setup
- ✓Conversion tracking
- ✓Email marketing integration
Real Results from E-Commerce Brands
E-Commerce Industry Benchmark Data
"Fast checkout experiences increase conversion by 35%, and headless commerce adoption is growing 180% year-over-year, according to 2025 e-commerce research."
Investment & Pricing
E-commerce websites range from £12,000-£45,000. Basic headless Shopify + Next.js stores with 100-500 products start at £12,000. Mid-tier stores with advanced filtering, subscriptions, and B2B features run £20,000-£30,000. Enterprise solutions with multi-region, multi-currency, and complex integrations start at £45,000. ROI calculation: If you increase conversion by 1% on a £500k/year store, that's £5,000 additional revenue annually. All packages include traffic scaling, Core Web Vitals optimization, and first-year priority support.
Frequently Asked Questions
What is headless e-commerce?
Shopify handles products, orders, payments (backend). Next.js delivers the storefront (frontend). Result: faster, more flexible, better UX.
How much does headless cost?
Starting from £12k for basic headless Shopify + Next.js. Custom features (subscriptions, B2B) increase cost. ROI comes from better conversion.
Will our site handle Black Friday traffic?
Yes. Next.js + Vercel hosting scales automatically. We've handled stores doing 10,000+ orders/day without slowdown.
Can we migrate from existing Shopify theme?
Absolutely. We migrate products, customers, orders seamlessly. Zero downtime during switch.
Related Reading
Insights and strategies specifically relevant to e-commerce brands
Related Industries
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