Southport Homeowners Spend £47M on Home Improvements. How Much Are You Capturing?
Portfolio websites that showcase your builds. Project galleries. Customer testimonials. Rank for 'builder near me' and high-value extension searches.
Building and construction is one of the highest-value local search categories in Southport and across Sefton and West Lancashire — and one of the most competitive to rank in. Single-storey extensions in Formby and Birkdale regularly run to £40,000-£80,000. Loft conversions in Southport's Victorian semis are a staple job for the area's established builders. New build projects across Skelmersdale and Ormskirk represent significant pipeline value for contractors who position themselves correctly online. The problem is that most builders in the area win work through word of mouth and reputation — which is excellent for steady work but creates a feast-or-famine pipeline. A well-built website with project case studies, genuine client testimonials, and service-specific pages for extensions, loft conversions, and new builds changes this entirely. It creates a consistent pipeline of inbound leads from homeowners in the research phase — people planning a project six to twelve months out who are shortlisting builders while they wait for planning permission or finance approval. Southport's planning portal data shows consistently high volumes of applications for extensions and alterations, particularly in Birkdale, Ainsdale, and Crossens — all homeowners who will need a builder. We build construction websites that showcase your completed projects, build trust through detailed case studies, and generate enquiries from high-value jobs consistently.
The Digital Challenges You're Facing
Can't Showcase Your Best Work
Your portfolio is your sales tool. Generic websites with 3 grainy photos don't close £30k extension projects.
Lost to Checkatrade/MyBuilder
Lead generation sites take 15-30% commission. Your own website captures leads for free.
No Service Breakdowns
Extensions, loft conversions, renovations—each needs its own page to rank. One 'Services' page doesn't cut it.
Trust Gap
Construction has a bad reputation. Strong websites with reviews, certifications, and case studies overcome skepticism.
What We Build for Builders & Contractors
Every feature engineered for your industry's specific needs. No generic templates—just purpose-built solutions.
The Market Opportunity
Builders & Contractors businesses in the North West face a unique digital landscape. Here's what the data shows.
5 Mistakes Builders & Contractors Make Online
We've audited hundreds of builders & contractors websites. These are the costly mistakes we see repeatedly.
Poor project gallery (3 grainy photos don't sell £30k extensions)
No service-specific pages (extensions, lofts, renovations each need SEO)
Relying on Checkatrade/MyBuilder (15-30% commission kills margins)
No trust signals (Checkatrade, TrustMark, FMB badges)
Mystery pricing (homeowners hate 'call for quote')
Our Builders & Contractors Website Process
From discovery to launch in 4-6 weeks. Here's exactly what happens and when.
Discovery & Portfolio Strategy
We audit your best projects, research high-value service keywords (extensions, lofts), and plan your portfolio showcase.
- ✓Project portfolio audit
- ✓High-value keyword research
- ✓Lead gen commission analysis
- ✓Service area strategy
Design & Project Showcase
We design a builder site that showcases your work like a luxury portfolio with before/after galleries.
- ✓Portfolio gallery design
- ✓Service-specific page layouts
- ✓Trust signal showcase design
- ✓Quote request form UX
Development & Gallery Build
We build a fast Next.js site with beautiful project galleries and service-specific landing pages.
- ✓Project portfolio gallery
- ✓Service-specific pages (extensions, lofts, etc.)
- ✓Quote request form
- ✓Service area pages
Launch & Local SEO
We optimize for 'builder Southport', 'extension Southport', and 'loft conversion' searches.
- ✓'Builder near me' SEO
- ✓Service-specific SEO (extensions, lofts)
- ✓Google Business Profile optimization
- ✓Review generation setup
Real Results from Builders & Contractors
Construction Industry Benchmark Data
"High-quality project galleries increase quote requests by 67%, and builders lose an average of £8k per year to lead generation site commissions, according to 2025 construction industry research."
Investment & Pricing
Builder websites typically range from £4,000-£9,000. Basic builder sites with project galleries and contact forms start at £4,000. Mid-tier sites with service-specific pages (extensions, lofts) and review integration run £6,000-£7,500. Premium solutions with video testimonials, planning permission guides, and pricing calculators start at £9,000. ROI calculation: If you land one additional extension project per year (avg. value £30k with 20% margin = £6k profit), the website pays for itself immediately. All packages include Google Business Profile optimization and first-year hosting.
Frequently Asked Questions
Do we need professional photography?
Highly recommended. Before/after project photos are your #1 sales tool. We work with local photographers or optimize your phone photos.
Should we show pricing?
Ballpark pricing builds trust. 'Typical kitchen extension: £25k-£40k'. Homeowners hate mystery pricing—transparency wins projects.
How do we stand out from competition?
Portfolio quality, reviews, certifications, and content. We build trust through comprehensive project case studies that prove your expertise.
What about Checkatrade?
Keep your Checkatrade profile (it's a lead source), but having your own site means you don't pay per lead. Balance both channels.
Do service area pages really work?
Yes. 'Builder Formby', 'Builder Birkdale' pages each rank separately. More pages = more visibility = more leads.
Related Reading
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Read moreReady to Dominate Builders & Contractors Search?
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