Case Studies
Three engagements. Each demonstrates a different capability.
The work below is live and verifiable. No projected figures, no anonymised results that cannot be checked.
SIBA Digital
A public interest investigation platform built using Next.js, structured data and OSINT methodology. Nine reports. BBC News, Private Eye, national press.
9
Reports
3+
Press outlets
1
Easter weekend
The situation
SIBA Digital was not a client engagement. It is a platform I built and operate. The investigation methodology came first. The technical architecture was designed to support structured, verifiable publication of public records investigations at a quality level that would withstand press scrutiny.
The methodology
Company House data, land registry, planning applications, Companies House beneficial ownership registers, press archive, structured web data. All public. All cross-referenced. The structured data layer means every entity, every relationship, every source is machine-readable as well as human-readable.
The result
BBC News coverage. Private Eye. National press. Formal complaints to regulatory bodies citing the SIBA reports. The investigation reached the audiences it was designed to reach because the platform was built to be credible, indexed, and navigable by journalists who needed to verify quickly.
The commercial application: the same methodology applied to an organisation's own public digital footprint. That is the Digital Footprint Intelligence service.
Alotek Shelters
UK bus shelter and canopy manufacturer. Previous agency: zero measurable results in 12 months. Month one of retainer: number-one rankings on every core commercial keyword.
The situation
Alotek Shelters had been with a digital agency for 12 months. They were paying a monthly retainer and had zero verifiable improvement in search visibility. Their primary commercial keyword ranked at position 16. Their website was technically sound but structurally unoptimised for the specific search landscape their buyers used.
The approach
Crawl audit. Structured data implementation across product categories, case studies and service pages. Content architecture review. Internal linking restructure. Schema.org markup aligned with commercial intent. No black-hat tactics. Structural work that gave Google exactly what it needed.
The result
Within 30 days: number one for "bus shelter suppliers," "bus shelter manufacturers," "bus shelter repairs," and every other tracked commercial term. AI Overview appearances on primary queries. The client remains on a retained advisory basis.
Sefton Coast Network
Five editorial sites built and operated simultaneously on the same Next.js architecture. All live, all ranking, all owned.
Visitor guide and business directory. 999+ venues. The Open 2026 hub. Next.js, Prisma, PostgreSQL.
Local guide to Formby. Red squirrels, National Trust beach, pinewoods, village dining.
Championship links golf in 18 languages. Royal Birkdale, Hillside, Formby. Internationalised with next-intl.
257-species database. Birds, mammals, insects, plants. Special Area of Conservation coverage.
What this demonstrates
Five distinct editorial sites, cross-linked contextually, each with its own audience, SEO strategy, and technical requirements. Built on the same foundation and maintained by one person alongside client work. This is what properly engineered content infrastructure looks like when it is built to compound rather than to be rebuilt every two years.
The network is the proof of concept for everything Churchtown Media builds for clients.
If your organisation has a challenge that fits, we should talk.
Describe the problem. We will respond directly and tell you whether this is the right engagement.